2021 Giving Report

January 11, 2022

Welcome to the Florae 2021 Giving Report!

Each year we donate 1% of our revenue to environmental conservation. This is part of our pledge to 1% For The Planet.

This year we chose to donate to the Meadowview Biological Research Station and the Finger Lakes Land Trust.

Scroll down to learn more about both of these awesome organizations!

What is 1% For The Planet?

1% For The Planet is an international organization focused on saving the planet. Every year, its members donate 1% of their annual sales to environmental organizations.

1% For The Planet and its members believe that since companies profit from this planet, they should also be active participants in protecting it. We think this is especially true for businesses like us that sell plants! Here are the two organizations we supported this year:

Meadoview Biological Research Station

The Meadowview Biological Research Station is a non-profit organization that protects over 500 acres of wetland habitats in Virginia and Maryland. They specialize in bogs, which means they work a lot with carnivorous plants!

Their primary focus is Sarracenia, though they also work with Drosera and Utricularia.

Here’s a bit of what they do:

  • Discovery: Identify new bogs that contain rare species.
  • Research: Study the genetics, biochemistry, ecology and population biology of various wetland plant species.
  • Propagation: Create backup populations for wild species that are rare or endangered.
  • Reintroductions and Outplantings: Work towards the restoration of native plant populations.
  • Education: Provide instruction on the maintenance and care of bog habitats.

We highly encourage growers to support Meadowview. They also have a great online shop that supports their conservation efforts!

Finger Lakes Land Trust

The Finger Lakes Land Trust is an organization dedicated to protecting the Finger Lakes region of Upstate New York.

FLLT has permanently protected over 27,500 acres of land by creating public land preserves. They’ve been protecting the Finger Lakes’ local forests, gorges, and shorelines since 1989.

As a business located in the Finger Lakes of New York, we wanted to support a local conservation group in addition to carnivorous plants.

Check out some of the FLLT’s results. They manage 345 separate land parcels, of which 45 are publicly accessible!

If you’re local (or just love the Finger Lakes), we highly recommend supporting the Finger Lakes Land Trust. They protect one of the few natural populations of Leedy’s Roseroot (Rhodiola integrifolia ssp. leedyi)!

How can we be more sustainable?

These donations are a small part of our ongoing efforts to mitigate climate change and protect the beautiful ecosystems we all love.

If you have ideas about how we can be more sustainable, please let us know at [email protected]!

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